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About Us

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Rahayu Dwiastuti Founder Joglo Ayu Tenan

Joglo Ayu Tenan is a creative and well-being ecosystem rooted in the heart of Yogyakarta. Moving beyond conventional space for art and craftsmanship, it is a sanctuary where culture, healing, and empowerment intertwine. Through handcrafted works and community workshops, Joglo Ayu Tenan tells stories of how creativity is not just about making beautiful things—it’s about building confidence, connection, and purpose.

Founder Rahayu Dwi Astuti, a resilient woman who overcame Guillain-Barré Syndrome, believes that creativity is a powerful tool for well-being. The space regularly hosts workshops in journaling, painting, and craft-making—not merely as artistic outlets, but as a form of personal growth and community empowerment. Participants leave not only with handmade pieces, but with a renewed sense of presence and purpose.

At its core, Joglo Ayu Tenan is about empowerment. Behind the intricate jewelries are inspiring stories of women and people with disabilities who have found strength through craftsmanship. Carrying the spirit of Yogyakarta in every creation, Joglo Ayu Tenan aspires to become a national and international icon—one that bridges culture, design, and human connection through creativity that heals and inspires.

Vission & Mission

Vision

To become an icon and center of design and education for jewelry and handcrafts that embody Yogyakarta’s cultural heritage with audience across Indonesia and around the world.

Mission

  1. JAT will create high-quality products that bring joy and pride to its consumers.
  2. JAT will foster a healthy, comfortable and fair work environment for its employees and partner communities.
  3. JAT will implement the highest standards in its operation to ensure consistent product quality.
  4. JAT uses eco-friendly materials and collaborates to empower artisans, rural mothers, and the disability community.
  5. As a creative space, JAT aims to become a unique Tourist Destination experience in Yogyakarta.

Visi dan Misi Joglo Ayu Tenan
Tentang-Kami-Joglo-Ayu-Tenan

Our Philosophy

JOGLO
Traditional Javanese architectural structure.

AYU
A Javanese word meaning “beautiful”, symbolizing not just physical grace, but also inner beauty and character.

TENAN
A Javanese word meaning “very” or “truly”. ”Ayu Tenan” directly translates to “very beautiful”, functioning as a heartfelt affirmation meant to uplift and celebrate the individual.

Co Brand

  • Dadia
  • Jeate
  • Ayutenan

co brand joglo ayu tenan
Joglo Ayu Tenan and Sustainable Development Goals SDGs

Supporting the Sustainable Development Goals

(1) No poverty

(3) Good health and well being

(5) Gender equality

(13) Climate action

Awards

  • 2012
    Femina Award
  • 2017
    Australia Award
  • 2017
    Inacraft Award,
    Best Textile – Best Of The Best Products
  • 2020
    Anugrah BAngga Buatan Indonesia.
    Fashion Category
  • 2020
    GDI Award
  • 2022
    Apresiasi Karya Indonesia.
    Finalist DIY
  • 2024
    Runner-up Anugerah Bangga Buatan Indonesia

Award Joglo Ayu Tenan

Joglo Ayu Tenan

Joglo Ayu Tenan focuses on handcrafted jewelry, fashion, and home décor. Founded in 2011 and headquartered in Yogyakarta
  • Pogung Baru Blok D-31A, Sleman, Yogyakarta, 55284
  • jogloayutenan.id@gmail.com
  • 0819-0370-7192
  • 0822-2100-4060
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