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About Us

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Rahayu Dwiastuti Founder Joglo Ayu Tenan

Joglo Ayu Tenan is a creative and well-being ecosystem rooted in the heart of Yogyakarta. Moving beyond conventional space for art and craftsmanship, it is a sanctuary where culture, healing, and empowerment intertwine. Through handcrafted works and community workshops, Joglo Ayu Tenan tells stories of how creativity is not just about making beautiful things—it’s about building confidence, connection, and purpose.

Founder Rahayu Dwi Astuti, a resilient woman who overcame Guillain-Barré Syndrome, believes that creativity is a powerful tool for well-being. The space regularly hosts workshops in journaling, painting, and craft-making—not merely as artistic outlets, but as a form of personal growth and community empowerment. Participants leave not only with handmade pieces, but with a renewed sense of presence and purpose.

At its core, Joglo Ayu Tenan is about empowerment. Behind the intricate jewelries are inspiring stories of women and people with disabilities who have found strength through craftsmanship. Carrying the spirit of Yogyakarta in every creation, Joglo Ayu Tenan aspires to become a national and international icon—one that bridges culture, design, and human connection through creativity that heals and inspires.

Vission & Mission

Vision

Become an icon and a leading design and education center for jewerly and handicrafts inspired by Yogyakarta’s culture, for both nationally and internationally.

Mission

  1. Deliver high-quality, superior products that make customers happy and proud.
  2. Create a healthy, comfortable, and fair work ecosystem for employees and partners.
  3. Apply the highest work standards to ensure a top-quality production.
  4. Use eco-friendly materials and collaborate to empower women artisans, rural mothers, and disabled communities.
  5. Establish Joglo Ayu Tenan as a “Tourist Destination Experience” in Yogyakarta

Visi dan Misi Joglo Ayu Tenan
Tentang-Kami-Joglo-Ayu-Tenan

Joglo Ayu Tenan

JOGLO
Traditional Javanese Building

AYU
Javanese for “beautiful”, representing inner and outer beauty

TENAN
Javanese for “truly” Ayu Tenan means “truly beautiful”—a positive affirmation for users

Co Brand

  • Dadia
  • Jeate
  • Ayutenan

co brand joglo ayu tenan
Joglo Ayu Tenan dan Sustainable Development Goals

Joglo Ayu Tenan & SDGs

(1) Tanpa Kemiskinan

(3) Kesehatan yang Baik dan Kesejahteraan

(5) Kesetaraan Gender

(13) Penanganan Perubahan Iklim

Pemberdayaan Desa Binaan

9 Desa Binaan
Yang tersebar di seluruh Provinsi Yogyakarta

10 Pengerajin Perempuan
Yang tersebar di masing-masing desa binaan

24-25 Tahun
Rentan usia pengerajin Joglo Ayu Tenan

Pemberdayaan Ibu Rumah Tangga

Di balik produk Joglo Ayu Tenan, terdapat ibu-ibu yang meluangkan waktu dan semangatnya dalam menghasilkan sebuah kerajinan tangan yang cantik.

Kegiatan Joglo Ayu Tenan

Komunitas artistan dan milenial

Disabilitas

Pemberdayaan : pelatihan dan kemitraan

Penghargaan

20212
Femina Award

2017
Australia Award

2017
Inacraft Award
* Best Textile and Best Of The Best Products

2020
Anugerah Bangga Buatan Indonesia
* Fesyen Category

2020
GDI Award

2022
Apresiasi Karya Indonesia
* Finalis DIY

2024
Juara 2 Anugerah Bangga Buatan Indonesia

Joglo-Ayu-Tenan-menjadi-Mitra-Binaan-Pertamina

Joglo Ayu Tenan & Pertamina

Joglo Ayu Tenan mulai bergabung menjadi mitra binaan Pertamina sejak tahun 2018.

Menjadi Mitra Binaan Pertamina sejak tahun 2018

  • Program Kemitraan tahun 2018 – 2021
  • Program Kemitraan 2021 – 2024

Pembinaan :

Pelatihan
UMK Academy kelas Go Global

Promosi
Katalog Produk UMKM Pertamina, Galeri Enterpreneur Terminal 3 Soetta ( 2022 – sekarang )

Pameran

  • Nasional : SMEXPO (2022, 2023), Inacraft (2022, 2023)
  • Internasional : Small Village G20 (2022)
  • TongTong Fair (2022), Trade Expo Indonesia (2022)

Pengembangan bisnis & Kolaborasi

  • Worskhop Pembekalan Masa Purna Karya Pertamina
  • Aggregator bagi UMKM artisan di Yogyakarta
  • Pembinaan difabel, dll

Joglo Ayu Tenan

Joglo Ayu Tenan focuses on handcrafted jewelry, fashion, and home décor. Founded in 2011 and headquartered in Yogyakarta
  • Pogung Baru Blok D-31A, Sleman, Yogyakarta, 55284
  • jogloayutenan.id@gmail.com
  • 0819-0370-7192
  • 0822-2100-4060
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