Joglo Ayu Tenan focuses on handcrafted jewelry, fashion, and home décor.
Founded in 2011 and headquartered in Yogyakarta
Product Category : Accessories
Product Style : Casual, Smart, Ethnic
Target Market : Women aged 27-40, working professionals, socially active individuals, or urban dwellers with taste for stylish ethnic fashion.
Value Proposition :
Represents Kotagede as a cultural heirloom that once accompanied the Sultan of Yogyakarta.
Symbolize the noble virtues that a king must embody.
Crafted from leftover materials—specifically, the outermost layer of silkworm cocoons—highlighting sustainability and creative reuse
Made of brass metal and traditionally hand-carved.
“Joglo Ayu Tenan was established as a creative hub for artisans, communities, and millennials who share a strong passion for handicrafts and business management. Our presence has expanded collaboration opportunities, especially empowering women and disabled artisans in Yogyakarta, while producing outstanding products inspired by rich culture of Java.”
