Inacraft is one of the most awaited expos of the year. It is an exclusive art and craft exhibition featuring the best masterpieces from all around Indonesia. Here visitors can purchase the most unique handmade art and jewelry from various materials, and intricate details. This year, it was held from the 24th until the 28th of April.
We have been participating in Inacraft for 8 years; and won the Femina Award in 2012, Best Textiles in 2017, as well as Best of The Best Product in 2017. This year we were given booth number 90, which is located in the main lobby of the Jakarta Convention Center. For this year’s event, JAT and 18 other participants (from Yogyakarta) decided to use Kotagede, linearism, and the colour of blue and white as their inspirations. All the products manufactured and displayed by JAT for this year’s Inacraft still prioritize the richness of culture that is from Yogyakarta. The theme CHARM of SIMPLICITY becomes the gel that glues the product concept and product development. Thus, the products will be more eye-catching, attracting potential customers. We also launched two new product series: Tahtijana and Benae. On the 25th of April, Ibu Yayuk, one of our co-founders, was selected to be a speaker with the theme “Spreading the Spirit of Create and Collaborate with Joglo Ayu Tenan.” It was a great success.